EY Y04 L38 Influencers

This week’s Questions

There are many forms of social media, such as YouTube, Twitter, Instagram and TikTok. Name one. Do you use this form of social media?
Which do you think are most popular in Japan? Why?
Do you follow anyone on social media? If yes, who do you follow and why? If not, why not?
Influencer is a relatively new career that has sprung up in the last decade or so. Why do you think this has become a popular career choice for so many people?
Influencers often talk about one thing, such as shopping, travel, cooking or tech. If you decided to become an influencer, what would you post (upload videos) about? Would you make a good influencer? Why?
Tell us about a personality in Japan who has become famous either through social media or who has a large following online. What accounts for their online success?

This week’s Responses

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Teacher’s Compositions

by D'Vonne Brock

November 1, 2022

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Question 1

Instagram is a popular form of social media. I use it the most out of these listed platforms. In fact, it’s really the only one I use regularly. I also use Facebook daily. Facebook is a great way for me to keep up with my family and friends back home. I use Instagram mostly for following accounts that I like, either for entertainment or education.

Question 2

I think TikTok is the most popular in Japan because I have heard many young people talk about it. Their videos are also shared across other platforms. I’m not sure how long it will be popular, though, because I remember Vine being similarly popular, but it was shut down shortly after.

Question 3

I follow some photography accounts, both of nature and of space. I also like to follow several holistic psychologists who give very helpful advice about self improvement and other areas of life. I try to keep my algorithm positive.

Question 4

I think being an influencer has become popular because it is not a “normal” job. People are tired of 9-5 jobs and this is a good way to get out of that routine. It’s not a perfect job, though, because to be successful you have to stay very busy. It can even take up more time than a 9-5 job because of brainstorming, filming, editing, marketing, etc. Many influencers don’t get much sleep.

Question 5

I actually tried it after Pokemon Go came out. I started making videos for fun. It wasn’t really my intention to become an influencer. I was just enjoying my hobby and documenting fun game events and making unboxing videos. Eventually it was too much work and I stopped making videos, but it was an interesting experience.

Question 6

Besides the obvious YouTuber, Hikakin, I remember seeing a lot of Hajime Shacho videos a few years ago. To me, it seems like he was the right age, right personality, and joined YouTube at the right time. He chose a very catchy nickname and was quite funny to watch. He joined UUUM early on, which definitely helped him get his name out. I don’t know what he is doing these days, though. Overall, I think timing is very important for influencers.