EY Y03 L19 Japanese Brands
This week’s Questions
- These days, Japan is famous internationally for more than just cars and consumer electronics. There are many clothing, houseware, restaurant and media/gaming/entertainment brands from Japan that have become popular household names in other countries. Name one. Tell us a little about this brand (you can use Wikipedia to look up some of the basic facts).
- Why do you think that brand has been so successful?
- When people from abroad look to Japanese brands, what do you think their expectations are?
- Which of these Japanese flagship brands do you like, admire or purchase; Muji, UNIQLO, Nintendo, Mizuho, Shiseido, Kirin, Daiso, Toto, Kikkoman, Yakult, Asics, Nissin, Kenzo, SK-II, Mikimoto. Why?
- Which well-known Japanese brand or brands do you distrust? Why?
- There are many products, foods, brands and services that are highly popular in Japan but, sadly for foreign consumers, are unknown abroad. If you were a wealthy investor, which trusted Japanese product, food, brand or service would you take to the US market because you think 'Americans would love this!'?
This week’s Responses
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Teacher’s Compositions
by Jon Hay
August 31, 2021 Read Now
Question 1
My mother loves Mitsubishi's houseware, such as fridges and washing machines.Question 2
I think quality and reliability are what makes Mitsubishi successfull. They have forged a good realationship with the public.Question 3
I think they expect exceptional quality.Question 4
I like Daiso a lot. In NZ we do not have it.Question 5
None. I have never had a negative experience with a Japanese brand.Question 6
I think taiyaki would be a hit.Tough Vocabulary
| - English - | - Japanese - |
|---|---|
| reliability | 信頼性 |
| forged a good relationship | 良い関係を築いた |
| exceptional quality | 優れた品質 |
| be a hit | 人気が出る |
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by Antonio Santosa
August 24, 2021 Read Now
Question 1
The first brand that comes to mind is Mujirushi Ryōhin. It's a retail company that focuses on various household goods and even clothing. Their design is very minimalistic. Muji literally means "no-brand" or "no-logo" and it's a big part of the company's philosophy. This brand now has stores all over Asia, North America, and Europe!Question 2
The reason for Muji's success is somewhat similar to Uniqlo's. They emphasize simplicity and minimal aesthetic while focusing on functionality, quality, and reasonable pricing.Question 3
One of the many expectations other than the obvious one, quality, might be the trustworthiness of a specific Japanese brand. This is probably why Japanese people put their trust in luxury brands such as Salvatore Ferragamo, Gucci, Bvlgari, and many more.Question 4
From the list, I usually buy Kenzo for clothing and Kikkoman for spices and food seasoning. My mom likes Mikimoto pearls and she sometimes asks me to check out their new designs.Question 5
When it comes to fashion, I'd have to say that I'm not a huge fan of BAPE (A Bathing Ape). I feel like their designs are tacky and have no class. There's also a Japanese airline that I distrust. I won't name it here but I will tell you if you ask me in class!Question 6
I would totally invest in "Sekai no Yama-chan." It's the best chicken wings that I've tried so far. I took more than 10 of my friends from abroad to this restaurant and they all absolutely loved it!Tough Vocabulary
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